[XXX] is the largest Restaurant Equipment Supplier that sell [Catering Equipment, Cooking Equipment, Ovens, Food Holding and Warming Equipment, Food Preparation, Beverage Equipment] to the end consumers. And they sell it online on their website and in their local store.
They are planning to market and promote their products on social media such as Instagram, Twitter, Snapchat, Foursquare, …. etc.
The goal is to assess where [XXX] is, in terms of their social media use and activities, while providing a sense of what you [As social media marketer] could do for them to develop their Social Media Marketing Plan [SMMP].
Assignments will involve creating accounts on popular social media platforms like Twitter, Instagram, Snapchat.
For this part of the assignment, you need to write a report that describe the following aspects of the business. Brief overview [Brand Summary & Social Media Accounts]Audit your social media platforms performanceSWOT and Competitive Analysis:Implementation [Content Ideas]Determine the purpose/goal Ideal time for PostingWhat types of content will help you driving people to your website and local store?Regarding influencer marketing strategy, select 3 influencers and evaluate the following:Evaluation and MeasuringConclusion: Reference list Find creative store/business name [Doesn’t exist].Create proper social media accounts [such as Twitter, Instagram and Snapchat].Describe the industry and company.Explain the competitive advantage.What do you want to achieve with social media?Describe how social media marketing can contribute. After creating your social media accounts, share it with your colleagues. All students are required to participate/engage [likes, comments, tags or share].Social media marketing statistics will give you the vision you need to improve your plan, check your account’s statistics [ex: Twitter analytics, Instagram Insights] and attach a screenshot to your report.After that, you must analyze the company’s use of the social media by examining their presence on the following social media platforms:
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Note: you can use any free online Sentiment Analysis tools to evaluate your social media presence.
Conduct a social media SWOT analysis for your business.Research what your competitors are doing. Select 3 competitors and write the Competitive Analysis section of your SMMP. For each competitor answer the following questions:Based on the finding from your social media audit, write the goals and strategiessection of your SMMP. What type of content are they posting? And social media platforms used?What content is getting the highest engagement [e.g. retweet, likes, comments]?How many followers do they have?How often do they post [daily, weekly or monthly]?
Note: You can use any free online third-party platform for further analysis. 4.Define your social media marketing goals 5.Target Market Research to determine the target audience of the business.Develop a persona for social media by interviewing 3 members of your target audience.Identify the suitable social media platform based on the target audience [at least 4 platforms].
For each social media platform [based on the previous selection]: In detail, develop actionable social media tactics to implement each of the social media platforms. The influencers you will employ and why you selected themSocial media platforms they are usingThe nature of their followersThe media and messages you will ask your influencers to promote
Choose four metrics to measure the success of your social media campaign? [Explain].How do you know if your social media activities are effective?Conclude your report.
List all the sources you have used in the process of researching your work.A cover page that contains the following: A title that well represents the content of your report. Table of contents.An opening paragraph.The main body of your report, which required analyzing a company’s use of social media [All points must be related to the concepts raised throughout the course]. . And ensure that you follow the APA style in your report.A mark of zero will be given for any submission that includes copying from other resource without referencing it. Your report length should be between 2000 to 2400 words. Assignment must be in Word format only no PDF.Your file should be saved as Word Doc.
Assignment Guidelines: This assignment is an individual assignment.All students are encouraged to use their own word.Your Assignment must include:
[Example]: [Your Name] [CRN] ECOM 322 – Project Assignment Part 2.doc
Citations: Any information that you use in your SMMP that has been derived from a published source (including our textbook) must be properly cited.