This assignment has 4 parts. 1. What questions do you have about the overarching Unit 5 assignment? Although not due until the end of the class, it is important that you begin planning for this project early in the course. What are your initial thoughts about how you will approach this assignment? Explain. 2. Using the product you chose in Unit 1 discussion board, List two features of the product and assess how they transform into benefits for you; determine consumer behavior towards your product as compared to their current behavior towards your competitor’s product. Discuss how the product fits your lifestyle or psychographic. 3. Based on Maslow’s Hierarchy of Needs, what level of need will your ‘improved’ product meet? Explain. 4. Draft a mission statement for your product and set three (3) specific applicable marketing goals which you would like to meet in your marketing strategy.
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