An analysis of the uncontrollable environments Of Nike
The report must also include footnotes and a bibliography:
▪ At least two references taken from literary sources and/or academic journals (example: Journal of Marketing) and/or popular sources (example: Business Week, Fortune, etc.) (note: internet citation is not acceptable for this category of reference.)
▪ Students are encouraged to further their search using the Internet; work must be cited.
EVALUATION (15 MARKS)
Written Project (10 marks) Group mark unless the Peer Evaluation forces an adjustment You will be judged on the following criteria Content: Accurate description of the marketing environment variables and elaboration of the marketing mix Structure and organization of paper Clarity and conciseness of writing Use of appropriate marketing terminology Creativity and professionalism of the paper Literacy component (see course outline)
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