a. What kind of company is this? How would you describe it in one short sentence?
b. What are its corporate values?
c. How would you characterize its product development process?
d. What is the role and status of industrial design in this company?
e. What would you attribute the company’s success?
a. What is the problem here? What is Braun trying to do? What is the reason of the immediate crisis?
b. Who is Pirjo Valiajo and how would you characterize her management style?
c. What are the challenges Valiaho and her team face? How real is the competitive threat?
d. What are some of the product design and engineering details, and what information do we need in order to make decisions about them? What do you learn about product management and development at Braun from these details?
e. What is Valiaho’s role in making decisions?
f. What should their product strategy be and why? What are the company’s options, and by what criteria should they – or can they- make a decision about what to do with this product?