Case Study 2-2: Zipcar
You have to read three case studies and answer the corresponding case study questions. This is for the Zipcar case study in Chapter 2.
Apply the resource-based view to Zipcar’s business model to show how information resources may be used to gain and sustain competitive advantage.
Discuss the synergy between the b us iness strategy of Zipcar and information technology.
What network effects are part of Zipcar’s strategy? How do they add value?
As the CEO of Zipcar, what is your most threatening competition? What would you do to sustain a competitive advantage?
Pearlson, K., Saunders, C. Galletta, D. Managing and Using Information Systems: A Strategic Approach, 6th Edition. Burlington, MA: Wiley, 2016.
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