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Case Study 2-2: Zipcar

You have to read three case studies and answer the corresponding case study questions. This is for the Zipcar case study in Chapter 2.

QUESTION 1

Apply the resource-based view to Zipcar’s business model to show how information resources may be used to gain and sustain competitive advantage.

QUESTION 2

Discuss the synergy between the b us iness strategy of Zipcar and information technology.

QUESTION 3

What network effects are part of Zipcar’s strategy? How do they add value?

QUESTION 4

As the CEO of Zipcar, what is your most threatening competition? What would you do to sustain a competitive advantage?

Resources:

Pearlson, K., Saunders, C. Galletta, D. Managing and Using Information Systems: A Strategic Approach, 6th Edition. Burlington, MA: Wiley, 2016.

 

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