Your marketing strategy should meet the following criteria: Describe in detail your product or service. Describe product or service features and benefits and explain what makes it unique. Describe the type of customer for the product or service using market segmentation (demographics, psychographics, geographic segmentation, and behavioral segmentation). Detail the types of technology you will use to market your product. Why did you choose these types? Provide a detailed explanation. Make sure to include a title and reference page. Your project is due this week! This project is worth 50 points. The final paper should be 2-3 pages in length. For more information on the particulars of the project, visit Marketing Project – Introduction in Module 07.
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